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10 Tricks And Fake Facts Invented by Companies to Increase Sales –

 

 

Companies measure their success through the sales they have made. At the end of the day, all they care about are the numbers. So sometimes, to achieve tremendous successes, companies resort to unfair tactics and mislead their consumers regarding their products. They depict a deceptive image of the products, but the marketing is so on-point that the consumers are easily deceived. We bring you 10 things invented by companies to increase sales.

1. Healthy teeth are supposed to be extremely white. This is completely unnatural and the whiteness of teeth has no relation to their health.

Healthy teeth are not supposed to be extremely white. Image Credit: Wikipedia

All ad campaigns for mouth hygiene products come with an emphasis on sparkling-white teeth. It implies that the whiter the teeth, the healthier they are. Toothpaste, mouthwashes, toothbrushes, etc., all stick to the same strategy. But in reality, teeth are not actually supposed to be perfectly white.

The color of teeth depends on the person’s age and DNA traits. Also, the food consumed by the person, along with other lifestyle choices, play a vital role in determining the present color of their teeth. With age, the enamel of the teeth starts to wear exposing the under layers of the teeth. This also makes teeth turn yellow. So, all the advertisements portraying white, sparkly teeth are just marketing stunts. (source)

2. Printers issue the out-of-ink warning message way before they are actually out. In some cases, 40% of the cartridge was still full of ink when the message was displayed. The companies invented this tactic to make people buy more ink. 

Printers issue the out-of-ink warning message way before they are actually out. Image Credit: Wikipedia

Many of us must have had this experience. The printer tells that the cartridge is about to run dry and we keep on dismissing the warning. But miraculously, the printer keeps on working for weeks after the warning was shown. Well, this is another stunt by big companies to make consumers buy more.

PC World carried out a study to test this particular issue. They studied printers from the four top brands: Canon, Epson, Hewlett-Packard, and Kodak. They found that these printers issued the low-ink warning when the cartridges were still filled with at least 40% of the ink. The quantity of leftover ink, after the warning, ranged from 8% in an Epson-brand cartridge to as high as 45% in a cartridge for a Canon printer. The PC World team also encountered a problem that the printers would stop working entirely after the warning and would resume only after the cartridge has been replaced.

Printer ink is costly and such stunts by companies are costing a fortune for consumers. Although printers have become more efficient now, this still remains an issue. (source)

3. The eye-whitening industry is booming by inventing a fad that discolored eyes make people look less attractive than their white-eyed peers. But in majority cases, bleaching eyes does more harm than good.

Eye whitening is a new trend. Image Credit: Soroudi Advanced Lasik and Eye Centers

Bleaching is a new trend in the beauty industry, and the industry is now targeting people’s eyeballs! We all suffer from the occasional redness, yellowness, or discoloration of our eyes. This might be due to pollution, stress, or some other lifestyle choices. The beauty industry has now started a trend that discolored eyes look less attractive and are a negative factor when it comes to the beauty of the face. Also, many people associate the whiteness of eyes with health. This is not true.

To get sparkling-white eyeballs, consumers are resorting to eye-bleaching procedures. Dr. J.P. Dunn, a Korean eye surgeon who handles such issues, says that bleaching eyes is a risky business and may not be rewarding. He had patients who, after bleaching, came to him for corrective procedures. They suffer from extreme itching or sometimes even eye ulcers. In some cases, there is a risk that it might even lead to blindness. (12)

4. Cosmetic companies are making the youth believe that their bone structure is wrong and are selling billions of dollars of contouring products so that women can fix their face. 

Before and after of contouring. Image Credit: Emaze

We are all born with unique bone structures. There is no right or wrong. But beauty brands today have started pointing out that we all have wrong bone structures, and we need to use contouring procedures to correct them through make-up to look our best.

The youth are impacted the most by such ridiculous assertions by companies. Young people are quite conscious of their appearances and spend a lot of money and time on beauty products. What they don’t realize is that these beauty companies are just spreading such unrealistic declarations for their own benefit.

The bronzer market is expected to reach $2.83 billion by 2020. Brands such as Coty, Estée Lauder, L’Oréal, LVMH, and Shiseido hold the majority of the beauty market. (12)

5. Postum, a coffee substitute, pulled a promotional stunt by claiming that coffee was bad for health. But experts found no scientific evidence behind these claims. 

Advertisement for Postum, the coffee substitute. Image Credit: Wikipedia, Wikipedia

C.W. Post introduced a new product in the market, called “Postum” in the 1900s. Marketed as a coffee alternative, it was said to be caffeine-free. Moreover, the founder of the product became a millionaire by saying that coffee is unhealthy. Mark Pendergrast, the author of Uncommon Grounds: The History of Coffee and How It Transformed Our World says, “The Postum advertisers had all kinds of pseudoscientific reasons that you should stay away from coffee.” They also spread fallacies that coffee leads to digestion problems, nerve issues, and heart and kidney problems.

Moreover, Postum advertised coffee as the reason behind stunted growth in kids if they drink it. These false accusations spread like wildfire, and Americans made sure that their kids never touch coffee. The irony is that these advertisements and statements hold no scientific evidence! (source)

6. Vitamin water is widely marketed as a healthy beverage, but it is actually just sugar-water that contains 33 gm of sugar! Coca-Cola just invented a line of vitamin water to keep the customers who were trying to take the healthy road and not drinking cold drinks. 

Vitamin water is just sugar-water that contains 33 gms of sugar, along with a few vitamins. Image Credit: Wikipedia

In 2010, Coca-Cola was sued by a public interest group for the faulty health claims that they make for their vitamin water. According to Coca-Cola, their vitamin waters are very healthy, but the group thinks this is based on no proof. So, Coca-Cola decided to defend itself by saying that surely no reasonable consumer could be misled to believe the ridiculous notion that vitamin water is, in fact, healthy. This must be the most bizarre defense ever used!

But is Coca-Cola really misleading people to believe that vitamin water is healthy? In fact, they are. Coca-Cola has invested billions in advertising their vitamin water. They brought in celebrities like Kobe Bryant to promote the product. They advertise it as something that will bring a “healthy state of physical and mental well-being.”

When analyzed closely, vitamin water is just sugar water with a pinch of vitamins. Each bottle contains around 33 gm of sugar which is close to any other soft drink. Moreover, the vitamins can be sourced from real foods instead of relying on this bottled water. (source)

7. Hair products companies emphasize that special shampoos and conditioners have the power to “repair” split ends. Sadly, this is just a creative invention to sell more products, and split ends cannot be repaired. The only way is to cut them off.

Split ends cannot be repaired with hair care products. The only remedy is to cut them off. Image Credit: Luxury Hair

The sad truth about split ends is that once they appear, there’s no going back. Split ends cannot be treated. This seems quite obvious because split ends mean that the hair strand has split in two. Repair would mean that the splits would have to be joined together again which is impossible.

But since we are surrounded with numerous hair care products that scream about their ability to treat split ends, we are bound to try them once. This is how people get trapped by these beauty care companies.

The best way to take care of split ends is to avoid overwashing, styling with too much heat, or brushing too hard. And if the split ends still find their way into your hair, the best way to stop them is to cut them off. (12)

8. There are plenty of products ranging from detox massages, smoothies, to herbal teas and starvation diets that help in detoxing our bodies. But these are just lies, and our bodies are entirely capable of eliminating toxins. And interestingly, this happens every day and not just when these products are used, as claimed by the companies.

Detoxing substances in the market. Image Credit: PxHere, Wikipedia

Every New Year, people make resolutions to go on a detox diet to clean their bodies. The market is flooded with numerous products that promise to help. Products range from detox massages, smoothies, herbal teas, to starvation diets. But these are just marketing stunts to sell products.

These home detox products are marketed to consumers with promises that they have the power to remove toxins from our bodies. And with people nowadays eating fast food so much, these products are a hit. But there is no evidence that these products actually remove the so-called toxins from one’s body.

Moreover, our body does not require any additional and external substances to clear out toxins. There is work taking place inside the body every day that extracts out all the toxins from our blood. This happens irrespective of eating or drinking any detox substances.

Our gut has special lymphatic cells, Peyer’s patches, that are present as bundles in the lining of the mucous membrane of the intestine. These bundles identify the harmful particles so that they do not enter the blood. People do not require any detoxing products from the market to clean their blood. (source)

9. Gillette invented the problem that women having hair in certain places seems unattractive. All they wanted was to double their profits by adding women as a customer base, and they exactly that! They just manipulated women into believing that not shaving should make you feel conscious among people!

Gilette ads for female razors. Image Credit: Bustle, Hubspot

There is a sneaky and manipulative story behind the custom of women shaving. Prior to the 20th century, shaving was not a part of life for women. Removal of body hair was just unnecessary for women. Then enter King Camp Gillette, the inventor of the safety razor. Camp Gillette realized that he could double his profits by introducing women as customers for his razors. So, he sat down to figure out a way to make that happen.

Fortunately for him, the changing dressing styles offered him the best opportunity. Women were getting out of the long and fully covered Victorian dresses and were starting to wear short dresses that exposed their legs and hands. Gillette saw this as an opportunity and invented a problem that was earlier not there – the embarrassing personal problem of having hair in the wrong places.

Feminine razors were advertised as a must-have fashion accessory. The trend caught on like wildfire. But all this was not for the benefit of the women; it was for the dollars. (source)

10. Levi Strauss invented the concept of business casuals so that they could increase the sale of their brand Dockers. Dockers even sponsored in-office fashion shows and provided a hotline for workplace dress code emergencies!

Casual Businesswear campaign by Levi’s for the promotion of their brand Dockers. Image Credit: Business Insider

The concept of casual Fridays was first introduced by Hewlett-Packard in the 1950s. Then. in 1966, the Hawaiian Fashion Guild introduced the relaxed dress code “Aloha Fridays” where people celebrated their culture by wearing Hawaiian shirts to work. But there was an underlying problem to these casual dress codes. There was no defined attire that would fall under the category “casuals” that were appropriate to be worn to a workplace. People saw this as a chance to dress sloppily and provocatively.

This allowed Levi’s to see an opportunity in the apparel industry. Daniel M. Chew, a former consumer marketing director for Levi’s says, “We did not create casual business wear. What we did was identify a trend and see a business opportunity.” In 1992, they launched the marketing campaign “A Guide to Casual Businesswear.” The designed a pamphlet and Levi’s educated people on casual dress codes that are appropriate for workplaces. They promoted their office-casuals brand Dockers. It became so popular that companies started coming to Levi’s for help!

Levi’s saw a gap in the market and invented a solution that seems so normal today. (source)

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