13 Hidden Meanings In Brand Numbers That You Never Knew

1. WD-40

WD-40 stands for Water Displacement 40th Formula. It was originally created to prevent the Atlas space rocket from corroding and it took 40 attempts to get the formula right. Let the number be a reminder that there were no short cuts taken while perfecting the product.

2. 7-Eleven

When the store first launched in 1946, the name correlated with it’s hours of operation. Thank god it’s open 24 hours now!

3. Baskin-Robbins’ 31 Flavors

A marketing campaign was designed by Baskin-Robins in 1953 around the idea of having a new flavor every day of the month, hence the number 31.

4. Six Flags

This amusement park’s name comes from the ‘Six Flags over Texas,’ which are the nations having sovereignty over the Lone Star State.

5. Nintendo 64

With its competitors all having only 32 bit processors, it was to the system’s advantage to highlight its 64 bit processor.

6. 3M

The original name of 3M was Minnesota Mining and Manufacturing Co. and was intended to harvest corundum. It was later discovered the mine didn’t contain much corundum, so the name was changed to 3M and products such at scotch tape and post it notes were released.

7. Levi’s 501

It is believed that the number represents the clothing brand’s rich heritage — but exact details will never be known due to the records being destroyed in San Fransisco’s 1906 earthquake.

8. Chanel No. 5

There are several reasons why this perfume contains the number five. The final product was the fifth fragrance produced that CoCo Chanel chose, the launch date was the fifth of May, and Marilyn Monroe said she “slept in the nude — except for five drops of Chanel No. 5.”

9. Heinz 57

Henry Heinz was already manufacturing more than 57 products when he began using the number in the slogan. He simply considered it a lucky number, and although the company produces thousands of products the same number is still used today.

10. 7 Up

The drink inventor, Charles Grigg, never fully explained the meaning behind the number. He simply stated, “6 Up was not enough. We went one louder.” Could it be that his lucky number was seven?

11. Xbox 360

Microsoft felt that naming it’s second console Xbox 2 near the same launch of Sony’s PlayStation 3 would have made it look inferior. Supposedly, 360 implies that the gamer is at the center of the Xbox experience.

12. Jack Daniels Old No. 7

There’s a theory that Old No. 7 came from the number applied to Jack Daniel’s distillery for government registration, but a fire destroyed the records. The government redrew the district and Jack Daniels was supposed to become No. 16, but the brand was already established.

13. Rolling Rock – 33

The reason there is a 33 on every label has been disputed for years. Some of the top theories are that there were 33 steps from the brewing floor to the brewmaster’s office and the year prohibition was repealed was 1933.

13 Hidden Meanings In Brand Numbers That You Never Knew

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