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Broadcasters Warned Not To Focus On ‘Hot Women’ While Filming World Cup Games

World Cup broadcasters have been given a stern warning by FIFA ahead of the final about singling out ‘hot women.’

It’s common for broadcasters to pick attractive female fans from the crowd to use for ‘cutaways’, but FIFA diversity boss Federico Addiechi isn’t happy about it.

“FIFA will take action against things that are wrong – we’ve done it with individual broadcasters. We’ve done it with our host broadcast services”, he said.FIFA is cracking down on sexism at the World Cup, calling broadcasters out for

FIFA claims to have found more than 30 cases of ‘hot female fan’ favouring.

While the crackdown isn’t steeped in policy yet – Mr Addiechi said it is “one of the activities that we will have in the future, it’s a normal evolution.”

Sexism has proven a constant issue in Russia over the course of the World Cup and there have been several cases of female television presenters being groped and kissedby male fans.

 

Mr Addiechi said FIFA is working with Russian police and local organisers to identify fans who assaulted female reporters live on air.

He also said some have already been stripped of their FAN-IDS – the document spectators require to obtain access to World Cup stadiums.

FIFA’s warning comes ahead of the World Cup final between France and Croatia which is due to kick off at 1am (AEST).

 

 

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