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Company Offering Free Holidays In Exchange For Footage Of Women’s Bums In Ad Slammed As “Sexist, Immature Junk”

A company has been slammed for offering free holidays in exchange for footage of women’s bums in an advert.

Outraged netizens have been shocked by the ‘tasteless, sexist and disgusting’ advertising.

The post on Surf Europe’s Facebook page reads: “Good Story, your favorite Russian surf camp in Sri Lanka, is running a comp to win a free trip there, by uploading your backside. Good luck. (sic).”

But the competition has sparked huge backlash, with people expressing their disbelief at Surf Europe’s proposition. Many have deemed the contest “totally inappropriate,” “sexism summed up in a contest” and “sexist trash”. Others have said the post needs to be blocked or removed, and that the company will lose followers.

Kris Peterson said: “This isn’t cool. How about a surfing photo contest instead of being sexist asses….”

 

Alessandra Paccamiccio added: “Surf Europe, this is the moment I unsubscribe from your page. Give people surf news, not stupid, sexist, immature junk.”

 

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