Eminem May Have Revealed Name Of New Album In Hidden Message



This might be the greatest marketing I have ever seen if it is true what they did. If this isn’t what they planned, they need to say it ways. Pure genius.

Marshall Mathers’ manager, Paul Rosenberg, may have just subtly hinted at the title of the eagerly-awaited Eminem comeback album.

Cue: The hoards of Internet Detectives who think they’ve figured out the riddle.

Rosenberg, the current CEO and soon-to-be President of Def Jam Records, shared this image on social media:


The Instagram post showcased, (Eminem’s young apprentice), Yelawolf’s Trial By Fire finished album, straight out of the Shady Records HQ.

Rosenberg captioned the revelation:

Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

However, never to let one of his signed artists be outshone by The Real Slim Shady, Rosenberg has included a glimpse of a suspiciously staged-looking billboard in the background.

Now people think the stock photo billboard holds a clue to the upcoming Eminem album. So let’s take a closer look, shall we?

The phony-looking medication ad features the sort of cheesy, stock photo of a smiling woman typical of such marketing, with the tagline: ‘Seize the moment with Revival.’

But here’s the hook: The first ‘E’ of Revival has been flipped back too front, in a style oh-so reminiscent of Eminem’s oeuvre.

A disclaimer near the bottom reads:

REVIVAL does not cause these side effects, but if you have them you should for sure seek medical attention, ‘I need a doctor.’

For the dedicated sleuths who are still with me, the plot thickens – the phone number at the top right of the ad leads to an audio message that says:

Thank you for your interest in Revival, the No. 1 slightly invasive treatment for Atrox Rithimus. You only get one shot to beat AR.

FYI, Atrox Rithimus isn’t a real disease.

If one holds long enough, the tone of the ad becomes comedic:

We give you some serious f*cking credit for sticking through this ad.

The message goes on to list a litany of possible side effects, referencing previous Eminem songs like Brain Damage.

Either these Internet Detectives exist on a higher mental plane than the rest of us and have a serious understanding of Shady’s back catalogue, or they’re too far down the PR rabbit hole and can’t be pulled back?


Do NOT follow this link or you will be banned from the site!