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H&M Apologizes After Hoodie Advertisement Leads To Calls Of Racism Across Twitter

 

On Sunday night, New York Times columnist Charles Blow pointed to a sweater being advertised on H&M’s British website, a green hoodie emblazoned with the text “coolest monkey in the jungle.”

The choice of child model led Blow ask a reasonable question of H&M:

 

 

As pointed out by the Huffington Post, “the term ‘monkey’ has a long history as an ethnic slur.”

The reaction was outrage across the board, as most onlookers refused to believe the posting was an innocent, or ignorant, mistake:

 

 

 

As Blow’s tweet went viral, several tweeters pointed to other articles of clothing in the same category, noting that those sweatshirts all featured white child models:

 

 

 

 

By Monday, H&M had removed the image and released a statement. Via CNN:

This image has now been removed from all H&M channels and we apologize to anyone this may have offended.

The debacle is reminiscent of the backlash against Dove back in October, when the following ad went viral for similar reasons to H&M’s:

 

 

Here’s hoping we can keep all our sweaters and body wash racism-free in 2018.

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