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How The Cardboard Ouija Board Became A Trusted Conduit To The Spiritual World

In a bewitching video essay for the Vox series Overrated, host Phil Edwards wonders aloud as to how the Ouija Board, a marketed game that is made up of a piece of cardboard and a pointed plastic came to be trusted as such an effective conduit to the spirit world. The story behind the board has to do more with capitalism than the fashionable spiritualism of the late 19th century. Entrepreneur William Fuld, who might have had a passing interest in the ghostly fad but definitely had a knack for money and knew a good thing when he saw it. Despite the fact that Fuld created his own talking board, the original design was more far more recognizable.

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