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New Fast Food Chains That Might Not Be Around Much Longer

For decades, industry titans have cornered the fast food market. In recent years, new fast food chains have emerged to break the mold — but they haven’t all hit the mark. Whether it’s because of silly gimmicks or unoriginal concepts, here’s a list of new fast food chains that are doomed to fail.

Pie Five Pizza exploded onto the scene in 2011, rapidly expanding to over 100 locations across the south thanks to their guarantee of a customized pizza in just five minutes. Unfortunately, though, the chain has been in economic freefall since 2014. The chain closed 18 locations in 2017, and in 2018 they reported a year-over-year sales decline of more than 18 percent. Yikes!

David Chang, most well-known as the creator of Momofuku Noodle Bar, decided to put his stamp on chicken sandwiches with Fuku. With just four dedicated locations, the upscale chain is starting small, but it has an uphill battle thanks to the ubiquitous presence of Chick-fil-A, whose sandwiches cost less than half what Fuku charges. That doesn’t seem like a recipe for success.

Another chain with a limited footprint is Pure Green, which offers upscale juices to people in New York City. And by upscale, we mean expensive. While the chain has managed to do okay so far thanks to clever locations near gyms and yoga studios, simple economics suggests that they may face trouble in the future. With an average smoothie coming in around $9.50, Pure Green is probably too upscale to thrive outside of expensive areas like Manhattan. But that cost of living means that Pure Green locations needs to sell a ton of juice in order to afford rent. It’s a tough balance — and it may not be sustainable.

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