Nike, Under Armour, Adidas Not Interested In Signing Lonzo Ball Because Of His Father
Lonzo Ball is about to lose a ton of money because of his father.
According to ESPN’s Darren Rovell three major shoe companies have all passed on signing top NBA draft pick Lonzo because they are not interested in dealing with LaVar Ball and his “Big Baller Brand”.
An endorsement deal with Nike, Under Armour or Adidas is not in the cards for Lonzo Ball.
Ball’s father, LaVar, confirmed that the three shoe and apparel companies informed him that they were not interested in completing a deal with his son. Sources with the three companies told ESPN.com that they indeed were moving on.
Never in the history of modern-day shoe endorsements have the big companies all stepped away from a potential top pick nearly two months before the NBA draft. But LaVar, who has been representing Lonzo in the deal, has offered something that has no precedent.
In his meetings with all three companies, LaVar insisted that they license his upstart Big Baller Brand from him. He also showed the companies a shoe prototype that he hoped would be Lonzo’s first shoe.
LaVar is probably costing his son millions of dollars in the short term but if Lonzo is as good as people expect him to be all of these companies will do anything in their power to sign him.