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The 15 Hidden Messages In Childish Gambino’s “This Is America” Video (The #1 Song In America Right Now)

On May 5, 2018, immediately after pulling double duty as the host and musical guest of Saturday Night Live, Donald Glover dropped a Childish Gambino music video for his single “This Is America,” a disorienting trap assault that encapsulates modern life in the home of the free. Directed by long-time collaborator and Atlanta director Hiro Murai, the video is surreal, beautiful, and crammed with hidden messages.

The video transforms an empty warehouse into a metaphor for 2018’s state of the union – a country unwilling to reckon with its unhealthy relationship with guns and racism. The hidden messages in “This Is America” make the video a dreamlike Easter egg hunt and a fascinating trip through Glover’s vision of America. Inside, there’s violence, a desire to escape the fear of death through art, and a public that seems content to move from one tragedy to another as soon as things become stale.

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