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The tobacco tycoon and former AFL player known as The Candyman who owns the ultimate party pad… and has a huge social media following thanks to his lavish lifestyleTravers Beynon holds wild parties at his Gold Coast mansion, and then shares pictures with fans online

  • Australian tobacco boss builds own Playboy Mansion to promote business
  • Travers Beynon posts snaps of wild parties to his 14,500 followers online
  • Mr Beynon is the managing director of an Australian tobacco retailer
  • Former Australia Rules footballer and model calls himself ‘The Candyman’

 

An Australian Hugh Hefner wannabe is hoping to spin his very own Playboy Mansion on the Gold Coast into a way to make a few extra bucks.

Travers Beynon, who calls himself ‘The Candyman’, is also hoping to use his playboy antics to dodge strict anti-tobacco advertising laws in Australia.

Mr Beynon is the bearded heir to the Freechoice Tobacco fortune, and built a lavish re-imagining of Hefner’s famed party-house in an effort to increase tobacco sales.

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Travers Beynon holds wild parties at his Gold Coast mansion, and then shares pictures with fans online

The ostentatious riverfront compound is located in an exclusive area near the Gold Coast in Queensland, where Mr Beynon regularly holds over-the-top parties attended by scores of scantily-clad women – or ‘Candy Shop goddesses’.

He also posts snaps of his car collection, which boasts a seemingly endless supply of Ferraris, Lamborghinis and Rolls Royces.

Mr Beynon has posted almost 700 pictures of the wild parties on his Instagram account, which has more than 14,500 followers.

The photos document Mr Beynon’s sybaritic lifestyle and indulgent encounters, along with carefully-placed advertisements for his business that dotted around the manicured mansion.

Mr Beynon calls himself 'The Candyman' and dubbed his Gold Coast property 'The Candyshop Mansion'

Mr Beynon calls himself ‘The Candyman’ and dubbed his Gold Coast property ‘The Candyshop Mansion’

Mr Beynon is  hoping to use his playboy antics to dodge strict anti-tobacco advertising laws in Australia

Mr Beynon is hoping to use his playboy antics to dodge strict anti-tobacco advertising laws in Australia

Mr Beynon is the managing director of Freechoice Tobacco, and places advertisements for his company around his mansion during parties

Mr Beynon is the managing director of Freechoice Tobacco, and places advertisements for his company around his mansion during parties

'The Candyman' has posted almost 700 pictures of the wild parties on his Instagram account, which has more than 14,500 followers

‘The Candyman’ has posted almost 700 pictures of the wild parties on his Instagram account, which has more than 14,500 followers

The ‘Candyshop Mansion’ concept was dreamed up almost two decades ago, according to My Beynon.

‘Through years of travelling, I gained plenty of inspiration,’ he told News Corp Australia. 

‘But my vision was always to develop and create a more entertaining party event — something akin to a Disneyland that adults could enjoy coupled with a similar hysteria to Willy Wonka and the Chocolate Factory for children.’

He also shares pictures of his envious car collection - complete with 'Candyman' branded Ferrari's and Lamborghini's 

He also shares pictures of his envious car collection – complete with ‘Candyman’ branded Ferrari’s and Lamborghini’s

Mr Beynon is a former Australian Rules footballer and male model

Mr Beynon is a former Australian Rules footballer and male model

The playboy said he dreamed up the idea for 'Candyshop Mansion' almost 20 years ago

The playboy said he dreamed up the idea for ‘Candyshop Mansion’ almost 20 years ago

Mr Beynon said his vision was to create a 'Disneyland that adults could enjoy coupled with a similar hysteria to Willy Wonka and the Chocolate Factory for children'

Mr Beynon said his vision was to create a ‘Disneyland that adults could enjoy coupled with a similar hysteria to Willy Wonka and the Chocolate Factory for children’

A party guest shared details of an extravagant event he attended, which included topless strippers, wild animals, exotic automobiles and a helicopter arrival.

‘When I walked in there was a chick on a crane hanging upside down doing circus acts,’ he said, according to the Gold Coast Bulletin.

‘We were just laughing because he has permanent smoke machines and laser lights on his walls and there were lots of strippers, girls with fake boobs and midgets walking around in Roman costumes.

Tobacco tycoon promotes his company on Instagram
 
Freechoice Tobacco advertisements are plastered around the mansion

Freechoice Tobacco advertisements are plastered around the mansion

The former footballer shares pictures of scantily-clad women - or 'Candy Shop goddesses' as he calls them

The former footballer shares pictures of scantily-clad women – or ‘Candy Shop goddesses’ as he calls them

A party guest (not pictured) shared details of an extravagant event he attended, which included topless strippers, wild animals, exotic automobiles and a helicopter arrival

A party guest (not pictured) shared details of an extravagant event he attended, which included topless strippers, wild animals, exotic automobiles and a helicopter arrival

Other online testimonials say Mr Beynon arrives at his extravagant parties by helicopter, and guest spend most of their time in a swimming pool

Other online testimonials say Mr Beynon arrives at his extravagant parties by helicopter, and guest spend most of their time in a swimming pool

‘It was absolutely ridiculous.’

Other online testimonials state Mr Beynon often arrives to his massive parties by helicopter.

Mr Beynon is a former AFL footballer and male model, who has been Freechoice Tobacco’s managing director since 2006.

Daily Mail Australia contacted Cancer Council Australia for comment.

Cancer Council Queensland told Daily Mail Australia Mr Beynon’s behaviour is ‘extremely concerning’.

‘The use of social media to advertise smoking and the sale of tobacco products is against the law, and undermines the strong tobacco control measures that have been introduced in Queensland to protect the community from the harmful effects of smoking,’ Cancer Council Queensland spokeswoman Katie Clift said.

‘There are 500,000 adult smokers in our State risking a premature and preventable death.

‘Of serious concern, smoking-related illness and disease is responsible for one in five male deaths and one in 10 female deaths in Queensland each year, and 46 per cent of these are people younger than 75 years of age’

Hugh Hefner, pictured in 1998, has hosted countless parties at the Playboy Mansion in Los Angeles since in opened in 1974

Hugh Hefner, pictured in 1998, has hosted countless parties at the Playboy Mansion in Los Angeles since in opened in 1974

Hefner's wild parties appear to have been the inspiration for Mr Beynon's lavish lifestyle 

Hefner’s wild parties appear to have been the inspiration for Mr Beynon’s lavish lifestyle

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