On Tuesday, we told you about yet another nightmare from the sharing economy when Uber driver Edward Caban was attacked by a barely coherent drunk fare in Costa Mesa, California. The dashcam captured Caban trying to toss the intoxicated passenger out of his car only to get beaten upside the head before fending off his attacker with pepper spray.

Watch the ATTACK video HERE.


The drunk attacker turned out to be 32-year-old Benjamin Golden. According to CNBC, Golden was an exec with Yum! Brands, the parent company of Taco Bell. He served as Mobile Experience & Innovation Lead for the fast food brand.

Here’s Golden’s professional bio from a Brand Innovators speaking engagement:

Ben Golden spearheads mobile commerce and innovation at Taco Bell, leading the launch and growth of the brand’s move into the mobile ordering space. Since its launch in late 2014, Taco Bell’s mobile app has been named one of the Top 20 Ads of 2014 by Fast Company and resulted in the same publication placing Taco Bell on its 2015 list of Most Innovative Companies. As a seven-year veteran of Yum! Brands, Taco Bell’s parent company, he has gained experience across the broader organization ranging from investor relations to public relations. As a southerner who enjoys mint juleps and horse racing, Ben has equally (and happily) embraced the sunshine of Southern California.

As you would expect, the video of Golden allegedly beating Caban ended his employment with Taco Bell.

“Given the behavior of the individual, it is clear he can no longer work for us,” a rep for the fast food outlet told CNBC. “We have also offered and encouraged him to seek professional help.”


Golden was reportedly throwing up from the pepper spray when police apprehended him on Friday night. He is being charged with public intoxication and assault of a cab driver.



UPDATE: Taco Bell Fires Exec Who Attacked Uber Driver


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