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Why America Loves Taco Bell

Taco Bell is huge in the United States. It has been ranked as one of the top five fast-food chains in the country, based on sales. Despite the brand’s popularity, Taco Bell has been dealing with upheaval in its C-suite.

With more than 6,500 locations across the country, Taco Bell is one of the top fast-food chains in the U.S. It is not necessarily known for its quality, but a recent Harris Poll anointed it “America’s favorite Mexican restaurant.”

Much of Taco Bell’s recent innovation was initiated under the watch of former CEO, Brian Niccol. But in 2018, Niccol left the chain to helm one of Taco Bell’s biggest competitors — Chipotle. He has since moved Chipotle’s headquarters into Taco Bell’s backyard. Some say recent turnover in top management could mean trouble for Taco Bell in the years ahead.

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